Creative materials based on the public opinion research conducted by Belden Russonello & Stewart were developed, produced, and tested. The creative firm of Zimmerman & Markman produced the following TV and radio spots, as well as a portfolio of newspaper ads, brochures and flyers/posters for Housing Illinois and its members to use and distribute.
Television Ads  "We Need " TV spot "We Need" story board |
 "New Look" TV spot "New Look" storyboard |
Radio Ads
"We Need"
"Denise and Michael"
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