Creative materials based on the public opinion research conducted by Belden Russonello & Stewart were developed, produced, and tested. The creative firm of Zimmerman & Markman produced the following TV and radio spots, as well as a portfolio of newspaper ads, brochures and flyers/posters for Housing Illinois and its members to use and distribute.
"We Need " TV spot
"We Need" story board
"New Look" TV spot
"New Look" storyboard
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