The cornerstone of the Housing Illinois campaign is the use of television advertising to positively influence public opinion of affordable housing issues in the Chicago region and the state of Illinois. The campaign will take an integrated approach to marketing the Housing Illinois message about the look of affordable housing and the people who need it. The efforts of Housing Illinois members and other affordable housing stakeholders in local communities will be reinforced by the television and radio ads and through the use of a variety of print ads, posters, and brochures in their public awareness campaigns.

The lack of affordable housing in the state is a crisis that cannot be ignored. Real estate values are escalating at an alarming rate and the well-being of our communities is at stake. Housing Illinois knows that affordable housing is good for the health of civil society, our state, and our communities and we tailored our message to address the misconceptions about affordable housing and the people who need it.